Born in 1974 in Almaty region.
In 2000 she graduated from Abai Almaty State University and in 2007 from the Kazakh National Agrarian University.
In 2012, earned a Candidate of Sciences degree in Sociology.
1998-1999 – Correspondent at the «Qylmys pen Zhaza» newspaper/
1999-2004 – Leading Specialist, Chief Specialist, Head of the Department for Analysis and Coordination of Socio-Political Processes, Almaty City Department of Information and Public Accord.
2004 – Head of the Department for Analysis and Forecasting, Almaty City Department of Information.
2004-2005 – Deputy Head of the Almaty City Department of Information.
2005-2006 – Deputy Director of the Almaty Сity Department of Internal Policy.
2006-2008 – Director of the Almaty Сity Department of Internal Policy.
2008 – Director of the Department of Internal Policy of Astana.
2008-2010 – Head of the Department of Internal Policy of Astana.
2010-2014 – Deputy Akim of Astana.
2014-2019 – Head of the Internal Policy Department at the Executive Office of the President of the Republic of Kazakhstan.
2019-2020 – Assistant to the President of the Republic of Kazakhstan – Head of the Department for Control over Consideration of Appeals at the Exective Office of the President of the Republic of Kazakhstan.
2020-2022 – Minister of Information and Social Development of the Republic of Kazakhstan.
2022-2023 – Deputy Head of the Executive Office of the President of the Republic of Kazakhstan.
2023-2025 – Minister of Culture and Information of the Republic of Kazakhstan.
Since 2022 Chairperson of the National Commission for Women Affairs, Family and Demographic Policy under the President of the Republic of Kazakhstan.
2025-2026 – Deputy Prime Minister – Minister of Culture and Information of the Republic of Kazakhstan.
On 31 August 2026, by Decree of the President of the Republic of Kazakhstan, she was appointed Deputy Chairman of the Security Council of the Republic of Kazakhstan.
She has been awarded the Orders of "Qurmet" (2010), "Parasat" (2015), "Barys" III Degree (2021), "Barys" II Degree (2024), "Barys" I Degree (2026), and "Dustlik" (Uzbekistan, 2024). He state honors also include the jubilee medals "10 Years of Astana" and "20 Years of Independence of the Republic of Kazakhstan".